Before you print booklets for your company’s marketing strategy, you will need to make some decisions concerning designs and creation. You possibly already have a custom design idea in mind for your booklet printing, or you might have made one using an at-home computer program such as Adobe InDesign or Photoshop. Perhaps you have nothing at all. No matter which way you look at it, there is an option for you at your favorite online printer. At some places, you can even hire their graphic designers and copy writers to create the content that will fill your pages. But when it comes down to it, you should be aware of how to go about submitting the proper materials.
If you are the kind of person that wants to create your own booklets, there are options for you on the web. Your printer should have a variety of free downloadable templates that suit a number of software programs, from Quark to Publisher to Illustrator. As long as you can convert your pages into .pdf, .tiff, .jpg or .eps file formats, your printer should be able to handle them for printing. Once you have added the appropriate images, colors, backgrounds and text, you can upload them directly at their web site. Sometimes they will charge a fee for this, while other places allow you to both use the template and submit any work for free (not to mention other amenities such as free sample kits and electronic proofing.)
Typically there are three lines you will want to pay attention to while you create your designs. These are the caution line, trim line and bleed line. You will want to check with your online booklet printer to deduce which ones are which (as many companies have different colors to indicate each one.) The innermost one is the caution line which lets you know to keep your text at least 1/8 of an inch inside of it, just to be sure that the final trimming won’t cut any words or letters off completely.
The trim line is the next one out and is precisely where the final cuts will be made (sometimes paper can shift during final sizing, which is why there are three lines to protect against any variables.) The bleed is the point to which you should extend all background colors, images and other content to allow for these shifts during the trimming stage to ensure you get full content all the way to the edge of your finished booklet.
After all of this is taken care of, your printer will send you a proof via email. Take the time to review it for any errors as this will be the copy they use to send through the press. It’s easy to get the kind of quality booklets you deserve, no matter what kind of situation you find yourself in. Know that there is a helpful expert just a phone call away.