Business card designs shouldn’t be run-of-the-mill or ordinary. If you want to make a statement in the working world, try to find a business card style that will stand out against the competition. Lately, businesses have been amping up the standard look of a simple front and blank back, to full color front and back printing on their business cards. This is a great way to make twice the statement on the same convenient-sized cards.
Front and back printing allows you to entice your potential clients and customers with an interesting tagline or introduction to your company on the front, then you can follow up with them using the back of your business card. If you are interested in following this model, it may be best to leave the basic contact information for the back as well. That way your business cards will act as little advertising agents, but can also serve their networking purpose.
Your business card style will do much more than just provide people your contact information. It will tell people about the kind of business you put out there and will relay the real dynamics of your professional personality. So before you decide to make your custom cards ordinary, consider the impact vivid full color creations will have on your customers. Something tells me you will be delightfully surprised by the amount of business you can see if you update this marketing staple.