Your company needs a basic contact card to get by in whatever industry you are a part of and full color business cards are the best option for this marketing venue. To really give your custom business cards an edge on the competition, use them as a vehicle to amplify your branding.
Business cards should align with your current branding efforts. If you have a consistent color scheme or logo you use, you will want to incorporate it in your business card designs. That is the best way to ensure that your potential and current customers and clients will recognize your cards and keep you in mind for your products and services.
If you are debating on what to do with the back of your cards, think about creating a design concept that utilizes both sides. Two sides are better than one and if you want to try something unique, incorporate a teaser or tagline on the front and your basic contact information on the back. This is a great way to grab the attention of your target audience! Business cards with full color designs on the front and back are much more likely to gain a second glance than bland blank white ones.
As you consume yourself with the design of your business cards, consider the perspective of a new client. Try to frame your business philosophy visually, from the eyes of someone who has never heard of you before. Doing this could be the design tip that takes your wallet-sized stationery staple up a notch.