Marketing

Print Marketing Articles

Summer Marketing Ideas For Postcards
When you think about postcard printing on an aesthetic level that is equal to those hot summer vibes, what usually goes through your head? Some it is obvious, like a beach scene or some other relaxing getaway. But when it comes to marketing your company there is always more at stake that calls for a deeper peek inside what you are splashing across the front face. Here is a look at some proven ideas that work when the sun beats down on you for a few months straight…. [continued]

Writing Effective Headlines for Booklets
Your print marketing campaign can really benefit from printed booklets and catalogs. But when it comes to designing the content for print marketing with so many pages, you really need to organize the information appropriately. Catchy headlines are great attention-grabbers. Here’s a few tips and tricks to write the headlines and subheads that will do justice to your products and promotions…. [continued]

10 Postcard Marketing Tips
If you want your direct marketing campaigns to really pop, you need to develop the right postcard designs. From promoting new products to pushing the latest sales and services, postcard printing can be as versatile and as varied as you make it. Here are 10 great tips and tricks to turn your designs into effective marketing…. [continued]

A Door Hanger Printer Worth Your Time
A door hanger printer that pays attention to your every need and delivers them in a timely fashion is difficult to come by these days. Either there was a problem lining up the designs for your order, a price discrepancy or perhaps your door hanger printer just wasn’t able to produce them in time for your next marketing campaign. If you’ve experienced problems like these before, you’re not alone. But there is hope for you yet as there are a number of identifiable traits that can spell out relief for all of your printing needs…. [continued]

Basic Tips for Print Marketing Materials
Your print marketing campaign is a crucial aspect of any reputable promotional campaign. From brochure printing to flyers, postcards and pamphlets, you can create well-rounded marketing efforts to best represent your business. With a little design advice and a lot of tactful branding, it doesn’t have to be complicated to make your printing effective. Follow these basic tips for your print materials, and you will get off to a great start!… [continued]

Bindery Options For Online Printing
Booklets and catalogs often need a big boost from their binding in order to be functional in the real world. Many people don’t fully realize all of their options when it comes to bindery services for booklet printing. You’ve seen a number of different tactics used anywhere from schools to financial institutions and even baseball diamonds for bookkeeping. You can be discreet about it or you can come right out and yell all about your type of binds. Whatever it is that works best for you, your online printer can generally carry it out with relative ease…. [continued]

Booklet Printing for Conventions
If your company is planning an event or convention in the near future, now is the time to invest in booklet printing. These handy marketing materials are a great way to guide your convention attendees throughout the weekend and variety of seminars, workshops, speakers and other festivities that will take place…. [continued]

Branding with Business Cards
Your company needs a basic contact card to get by in whatever industry you are a part of and full color business cards are the best option for this marketing venue. To really give your custom business cards an edge on the competition, use them as a vehicle to amplify your branding…. [continued]

Business Cards Tips For Professionals
Business cards are perfect for marketing yourself on the fly, no matter if you’re going to see a movie, out to dinner, attending a conference or just passing somebody in a hallway. Your business cards are a direct reflection of how well you can communicate your company offerings in a positive light. If you can’t really sell somebody on the idea of what you have to give them, then your card is just a card. Make sure you scope out some of these tips as you think about ordering custom prints online…. [continued]

How To Save A Few Extra Bucks Every Time
Cheap brochures are often highly sought after in today’s economy, just because as a business owner you don’t have much room for shelling out extra money all the time. But did you know you can still get the same type of printing quality out of cheap brochures online that you could even if you went to a local provider? Why spend more when technology has allowed for top quality no matter what you pay nowadays? Here are a few pointers on how to keep your costs low so you can be attentive toward more pressing matters on the business side of things…. [continued]

Common Brochure Printing Blunders
Brochures can be complicated little promotional pieces, with all the folds and different designs that are involved. So if your business is planning to expand your print marketing with brochure printing, make sure you do what you can to avoid these common design blunders…. [continued]

Services Offered By An Online Brochure Printing Company
As a business owner in need of brochure printing, do you ever feel behind the loop when it comes to identifying what exactly your print marketing company can do? Millions of brochure seekers have felt the same way over the years, but you don’t have to be in the dark any longer. Everything you are thinking they can do right now is probably true (and in fact there is much more to it than that.) All it takes is a simple phone call to pinpoint precise services but here is a look at the most common ones across the board…. [continued]

Consider These When Printing Business Cards
Business cards are the go-to piece of print marketing for business professionals across multiple industries. Without a few on you at any given time, your potential customers won’t have a nice business card to refer to when they need your services the most. Online printing companies nowadays do everything in their power to ensure that you look as good on a small piece of paper as you do in real life. This includes selecting a full color photo, relevant font and company colors for starters. Take a gander at this list for more tips on how to keep your cards effective…. [continued]

Double-Checking Your Cheap Business Cards
Cheap business cards might seem like a simple opportunity to tout your own marketable forces, but in fact some people get lazy and actually mess up the whole thing before they get a chance to hand one out. When you’re creating your own business cards with the help of your online printer, you should always double-check that they look perfect (even have a friend of yours triple-check just to be sure.) It can be extremely beneficial for spotting errors in grammar, punctuation, spelling and more important details like accuracy of location, websites and direct phone lines…. [continued]

Effective Branding with Business Cards
For powerful networking, bright and bold business cards can be an effective essential. In order to really master your best business branding using these wallet-sized cards, you need to make your company’s most important features shine through the design. These little cards are really all about your professional personality, so you need to find a way to showcase that if you really want them to be effective…. [continued]

Effective Styles Of Business Cards
Business cards are printed using the highest in quality materials and technology to produce virtually any kind of style you want. Customization has come a long way in securing an effective appearance for your business cards. You can make them out to say what you want with plenty of opportunity for pictures, colors, embossing and special paper types just to name a few. So how do people get the best responses out of their cards? It takes some personality, sound salesmanship and an easily communicative set of credentials to accomplish your goals…. [continued]

Flyer Printing Checklist
Flyer printing is one of the most popular promotional tactics out there. While there are still many different ways to go about this custom marketing techniques, there are few design tips that every business should consider. Here is a checklist of things you must include and do before you are ready to send your flyers to the printer…. [continued]

Four Solid Calendar Printing Concepts
Calendar printing should incorporate a splash of color! The calendar designs that really make an impact are always blazing with brilliant hues and eye-catching color schemes, so if you want your designs to be a success, it is best to follow suit…. [continued]

Front and Back Printing on Business Cards
If you are in the business of job hunting or networking in your industry, then you definitely need effective business cards. Wallet-sized custom cards are a concise biography for your professional personality, so they need to really resonate with who you are and what your work is all about. Business cards can’t possibly do your company justice without a design that is strategic and clever…. [continued]

Get Attention with Flyer Printing
Flyers can be posted almost anywhere, so they are great initiatives that really work at grabbing the attention of your potential customers and event attendees. If you are looking for a way to draw a crowd, full color flyer printing may just be the fix your marketing campaign needs… [continued]

Making Your Booklets Professional
Booklet printing is a project that already garners a certain level of status among business owners who rely on it frequently. In order for your booklets to remain true to your public image, they should always be able to pass a quick checklist with flying colors. A catalog is much like a booklet and should also follow similar rules in order to be effective in your area markets among your most prized demographics. When it comes right down to it, here are a few things to keep in mind as you walk through another order online…. [continued]

Market New Products with Booklet Printing
There are many perks to marketing with booklet printing. You can choose the size and number of pages to print and then tailor each one specifically to a new feature or product you are launching! Booklets give you the space to provide plenty of details and large color photos. Rather than trying to cram all of your promotions into a small postcard or brochure, booklet printing lets you space it all out…. [continued]

Marketing Concepts for your Postcard Designs
Postcard printing is a great method for your latest marketing campaign. Because they are custom convenient-sized cards, they are best represented with a specific focus. If you can narrow down your printing purpose to a certain promotion or new product, you will have a better opportunity to gain customer attention. There are thousands of great ideas for postcard printing and many ways to go about it, but here are a few solid concepts to get you started…. [continued]

Networking with Business Cards
Social media has paved the way for powerful online communication and networking. This can be really beneficial for your business and everything, but when you are getting the word out to generate clients and customers, the classic business cards method is absolutely important. Even if your customers follow you on Facebook, they will feel an instant connection with someone whose business card designs they have directly in the palm of their hand…. [continued]

Penning the Perfect Tagline for your Business Cards
If you are on the path to creating the perfect business cards to represent your company, a good tagline will solidify your design. There are many different ways to approach business card printing, but all effective custom cards come are best served with a catchy slogan. Penning one phrase or sentence to sum up your business philosophy can be a challenge, but there are a few easy tips to help make yours successful…. [continued]

Postcard Marketing Ideas
If your business is looking to start a new marketing campaign to include full color postcard printing, there are many of successful ways to approach this method. You can use postcard designs to promote an upcoming sale, feature new products and spread the word on your services. These convenient cards provide a great venue for getting your message out there. When you create your custom designs, you will start out with a clean slate, leaving room for virtually anything you can set your mind on!… [continued]

Print Marketing Ammunition for your Street Team
If you are a business that banks on your street team to draw attention to your latest products and events, now is the time to add a little fuel to their fire with pamphlets and postcards. While your flyers are out on the walls and bulletin boards around town, garnering eye-catching attention, the people who are out there working for you need to have something to hand out to your customers. This is where full color postcards, pamphlets and other clever print marketing products come in handy…. [continued]

Quality Booklets On The Cheap
Booklet printing is one of those things that when executed primarily of your own accord, you can save lots of money when it comes to the actual print process. Your booklets might be your company’s fail-safe option when it comes to marketing, so it’s wise to look into the various ways in which you can trim those costs. For businesses that print these valuable tools quite frequently, think about all the extra budget dollars you could save just by following a few easy-to-remember steps…. [continued]

Unique Business Card Designs
Business card designs shouldn’t be run-of-the-mill or ordinary. If you want to make a statement in the working world, try to find a business card style that will stand out against the competition. Lately, businesses have been amping up the standard look of a simple front and blank back, to full color front and back printing on their business cards. This is a great way to make twice the statement on the same convenient-sized cards…. [continued]

What To Avoid When Brochure Printing
Brochure printing is something that should be well-thought-out before you make any hasty decisions concerning the appearance and functionality. If you make the incorrect move, your custom brochures could cease to perform the task you were hoping for. When the time comes to instigate a campaign using this age-old method (which is still as relevant as it has ever been), you should take a look into these general guidelines. They will help get your piece looking the best for your business today…. [continued]

Which Brochure Printing Company Is Right For You?
In today’s online world, there are so many options for brochure printing that it can be quite dizzying to know which one to pick. They all sound so good, so what sets one company’s brochures apart from another’s? That distinction will be based on your personal values and what exactly it is that needs to be done. You can trust that most will be able to produce similar quality results because of the advancements in today’s technology, but can you trust that each will charge the same, have direct mailing available and be able to ship it all that much quicker?… [continued]

Postcard Printing At Work In Various Businesses
For many, postcard printing can mean a friendly message from a loved one, a reminder for an upcoming appointment, a timely notification or simply a “Thinking of You” moment. For others, a postcard is a crucial method of driving revenue for a business, especially when you consider the markup potentiality of them. Tourists love to pick these up on their travels to send back to their relatives, either as a rub-it-in-your-face effort or otherwise. No matter what it is you do with them, they are one of the most versatile and affordable ways to help people stay connected…. [continued]

Next Day Flyers For Fast-Moving Companies
Next day flyers can help even the busiest of all companies get their marketing materials out to their distributors fast. With online printing, it’s entirely possible to order next day flyers that look stunning, accurate and ready for use. Printers on the web know you have timely strategies in place that are designed to capitalize on current trends quickly, which is why they provide this crucial service for those kinds of companies in a hurry. You can always trust in the experienced hands of an online print company for all of your needs on the go, whether you need flyers, brochures or business cards…. [continued]

Cheap Flyers For Street Handouts
Cheap flyers work well when given out as handouts on the street, whether you’re fighting for a cause or simply trying to make people more aware of what is going on. Many business owners, political freedom fighters and other individuals who take some duty upon themselves seek out cheap flyers online when they need quality material to disseminate quickly. Some people think that in today’s world the only way to reach people is through digital communications but that is simply not true. You can really get through to people with ways that are deemed “old school,” especially with custom flyers…. [continued]

Party Flyer Printing For Your Special Events
Party flyer printing is the one thing that encourages people to gather for a special event, whether it is a wedding or a retirement party, a kid’s birthday celebration or something else of that nature. Heck, party flyer printing can be used to advertise a fraternity party near a local campus or a grill-out event put on by another organization. It is one of the proven methods for garnering a whole lot of interest in a relatively short amount of time (save for calling everybody to notify them, but that is just not always possible)…. [continued]

Bringing Your Brand Identity to Life
Regardless of the industry or business you are involved in, branding is almost always the key to a successful marketing campaign. The way you present yourself affects the way you represent your products and services and can make or break how your target audience perceives your company. When it comes to printing brochures, bookmarks, hang tags or menus, the same rules apply…. [continued]