What goes into the creation of your custom catalogs? You know that it is a combination of a few different things that make your catalog printing the beautifully finished piece that it is every time you host a big retail event or instigate a massive coupon advertising campaign. You also know there is a certain amount of TLC that is put out by the experts behind the printers. Even though technology has come a long way, it is fair to say there is individual selections and manufacturing going on well before your assembled catalogs make their debut in your store, as a direct mailer or a free giveaway.
When ordering them through a trusted online printer, you must first start with the proper paper stock. There are generally a few options when it comes to this aspect. You may have heard the terms 70 lb., 100 lb. and 12 point. These are all variable text weights with different amounts of pulp and thus, different thicknesses. While one can feel a little flimsier and tear easily (great for coupon pages), another can be strong and stiff. It is best to talk with your printer before ordering one as they will likely have multiple options for you to choose from as well as advice for what has worked well for businesses in the past.
This is one of the most important parts of your custom catalog. If you do not have something appropriate to hold your pages together, the entire piece could cease to hold up in the event that it is to be used and abused. Common methods for bindery include perfect binding (for many pages), spiral or coil binding (for an easy lay-in and smooth page transition), and saddle-stitching or side-stitching (a series of staples placed on or near the crease of the printed catalogs.) This will add to the overall feel of the marketing piece so be sure you are choosing the right one for your audience.
Your online printer will be entirely capable of full color printing for each and every page that you wish to include. This will come with added importance for your cover as it is the page that must attract the reader right away and enough to flip through it even further. You can choose to use specialized inks like metallic based ones or neon lettering, not to mention embossing and glow in the dark when it is appropriate. Some places have eco-friendly processing too that will create better catalog products and keep the ink costs down, among others.