Your company’s brochure printing is an important staple of your everyday marketing package. If you want the quickest, most quality work done to your brochures today, you would be smart to invest some time into an online printer who can make it all happen for you (and then some.) From your end, there are a lot of things to think about before you let her rip. How will you convince your audience? How many will you need and what are your distribution plans? For some more guidance, read below to enable your printers to create their best for you.
Make Your Brand Known
Right out of the gates, you should be communicating your consistent branding images including any custom designs, color combinations and catchphrases. If your plan is to keep these brochures coming, either through the mail, at the point of purchase or as free takeaways at your area conventions and trade shows, then you will want to use these things exactly how they appear the first time for every instance after. Your goal is to permanently ingrain your business inside people’s heads so that they dial you up next time they need something, not the competitor.
Simplify Your Message
Unless you are a massive wholesaler or an extremely multi-dimensional service, focus in on one message and stick to it. It could be a differentiation from the competition with a quality promise, money-back guarantee or some other satisfaction that is not evident in your current area market. It could be a whole new idea that has never been implemented in your region before. Whatever it is, it is your duty to rouse excitement inside your customers so that the revenue comes through your doors and not somewhere else.
Converse With Your Viewers
In order to print brochures effectively, you should establish a conversational tone when communicating with your customers. Instead of just splashing the information out there for people to nitpick, ask them a question (and then answer it.) Try getting them to imagine a certain scenario, one that involves owning such and such a product or ordering this or that service. Make them believe that they have already purchased something from your company and are enjoying its benefits as you “speak.” People will find it a much warmer feel than some of the cold and distant pieces of marketing out there today. Make them feel wanted and important and you have got a recipe for a successful response.
Presentation Is Key
When your customers pick up your custom brochure printing, will they be able to feel how much work you put in to it? If it is flimsy and lacks a glossy coating, they just might believe in your business a little less than if you had gone the extra mile for a better presentation. Show them you mean everything you say and you will be set.