Writing Blunders That Could Derail Your Catalogs

When printing catalogs for your customers, there are always a few things you want to avoid while writing the actual content. These mistakes could potentially turn your custom catalog printing against you by looking less credible in the public image. It is not always a case of the wording but of the punctuation, grammar and fragmentation that appear all too much in the world of retail marketing. In order to garner the best response from your efforts, it is always wise to have multiple inside parties evaluate your wording for any inconsistencies and errors before printing them in mass quantities.

General Typos

Maybe your copy writer simply overstepped the keyboard thresholds and threw an extra letter into the mix by accident. This can prove to be confusing if it is used in the wrong place such as the headline or other subheading either on the interior or exterior of the printed catalog. An improper placement of an “s” for example could lead to a mix-up in plurality when you are actually only offering a deal on one item. Aside from that, every keyword that is associated with your business should also be spelled correctly to avoid any further confusion.

Lack of Details

Sometimes a huge promotional item goes on sale, which means that the catalog should include every detail about the rules surrounding the obtainment of such an item. If you forget to include that there is a limit of one per customer or that there is some sort of mail-in rebate involved, you might get a whole lot of angry customers all at once. Make sure everything is clearly defined in the fine print so that people can read on and understand. Writing too much and writing very little can both work against you so provide just the right amount of details and your customers will have an easier time shopping with you.

Confusing Conversation With Reality

When we speak to one another, we do not always say what it is that is actually supposed to be said. We still understand each other and get the main picture across, but it does not always translate well to the pages of your custom catalog. Take the word “supposed,” for instance. You do not want to tell your customers that something is “sposed” to go on sale soon. There are several dozen translational gaps out there so be aware as you go about writing your copy so that your customers will not take you for an idiot. Do not be afraid to make conjunctions when necessary to accommodate for more space and quicker delivery of your bottom line.