What To Avoid When Brochure Printing

Brochure printing is something that should be well-thought-out before you make any hasty decisions concerning the appearance and functionality. If you make the incorrect move, your custom brochures could cease to perform the task you were hoping for. When the time comes to instigate a campaign using this age-old method (which is still as relevant as it has ever been), you should take a look into these general guidelines. They will help get your piece looking the best for your business today.

Keep Your Cover Simple

The cover is the most important part of your printing, no matter what type of marketing tool you choose to order online. This means that you will want to keep your logo and other branding elements separate from your graphic designs. When you try to mash everything together, you don’t get a doubled-up effect in your favor, you get a messy façade that might come across as being “too loud” for the average reader. Stick to simplicity in order to make people read on further into your brochure.

Keep Outrageousness Down

Depending on what type of industry you are in, it might be wise to tone down the craziness going on inside your material. If you are looking for serious business with no room for immaturity, you might want to opt for only one color along with simple fonts. Likewise, if you own, say, a children’s entertainment center (i.e. Chuckie Cheese), you actually might have more leeway to incorporate some of the more zany ideas that you have been tossing around in your head for days. The bottom line is to make it appropriate.

Go For Quality Material

Cheap paper stocks will only detract from your overall feel. When a customer picks up your printed brochures, you want them to know right away that you put some thought and effort into the piece, even if it is an unconscious feeling. It’s best to go with a nice cover stock (and glossy, at that) that will exude professionalism of the highest degree. It makes it a more durable finish so they will last a little longer than your average marketing materials.

Don’t Go It Alone

Hire an online printer to help you with your brochure printing. A lot of people in today’s society are taking it upon themselves to try things just so they can save an extra buck. But in actuality this will only cost you more and use up all of your time and resources in the process, not to mention give you a truckload of headaches when it comes to figuring out how to gloss and fold everything accurately.