Things to Avoid When Writing and Designing Brochures

Brochure printing has a certain amount of elements that work with each other in order to produce a lasting result that resonates with your target audience. To print brochures with the proper sense of balance when it comes to your written message is a good thing to take a look at before proceeding with your online printing company. But every time somebody goes with these materials, they seem to make one or two key mistakes that can be remedied with the right mindset as you type them up. Check out some of the things to avoid the next time you need it to work for you.

Fluff

This is slang for everything that is unnecessary in your copy. Fluff words are just filler that does not have an appropriate place in your writing. Some people think they need to connect ideas or simply fill space but this will be the antithesis of what you are trying to do. Use firm and direct statements that get right to the point with every bulleted item. “Cleaner X brightens your surfaces and is 100% eco-friendly” is tighter and better-sounding than “Cleaner X can brighten your household areas if you use it as directed and it can save the environment every time you apply it.”

Wordiness

The last sentence is also a prime example of being too wordy with your printed brochures. Read over all of your written content and ask yourself if every single word is needed. Try to be as brief as possible without taking away from the meaning or your intentions. Just because there is a bit more space inside a brochure does not mean you should fill it with meaningless nonsense. Every statement should have a driven purpose to it, whether it is describing the benefits, directing a customer to where they can order or telling them about the locations they can pick up the products at.

Certain Punctuation

Think of your information as a series of newspaper headlines. The less punctuation you give them, the cleaner the presentation looks. Your readers do not need to be addled by senseless periods, commas, semicolons and other types. Most of the time they do not have to read paragraph after paragraph (and if your brochures are built that way, keep your standard punctuation basic and free-flowing.) Typically exclamation points, bullets and applicable accent markers are acceptable ways of creating simplicity and excitement.

Multiple Fonts

The best advice is to pick a couple fonts and stick to them, no matter what size headlines, subheads and other text you opt for. This creates continuity and helps the reader stay on the same page with your ideas. Any more than three and you risk confusing your customers with brochure printing that does not quite make the cut.