Quick Tips To Design Your Brochure Faithfully

Is it your first time designing and printing brochures? If it is or you are simply not prepared for what the online brochure printing world looks like, you should take note of a few different tactics that will make your marketing efforts stand out against your competition. It is a good idea to talk to the printer in order to gain a better understanding of how they operate but the following list will help you knock out the details so that you are always putting your best foot forward.

Think Outside of Convention

You are always told to think outside of the box when creating anything. This is especially true for brochure printing. Although it is a fairly standardized piece of folded paper, the customization is really up to you. Online printers have the power to do almost anything including die-cuts, direct mailing, lamination, 4-color printing and much more. The best bet is to formulate your ideas, no matter how unique they sound, and ask them what is going to be feasible in reality.

Blend the Elements

You have probably seen a thousand brochures in your lifetime. So what is it that works for you as a reader of somebody else’s material? Use a combination of all the things you know that work such as pictures, stylish fonts and headlines, full color graphics and backgrounds as well as coupons or something else that people are more likely to act upon. If it is informational, give them all they need to know. If it is designed for a response, give them multiple opportunities to do so.

Simplicity Rules

The less you fill your pages with, the better off you will probably be. People are turned off by printed brochures because there is too much going on inside the pages. They do not want to read a booklet. They want to be able to read through the piece at a fairly rapid rate, which means using bullet points, readable font sizes and styles, and no more than two or three color choices for starters.

Be Accurate

Nobody likes to open one up and see it riddled with errors in spelling, punctuation, location details and other important information. It reflects poorly on your company and could lead to difficulties in finding your business either physically or online. Be sure that it is proofread to the brim and provides everything you would want to know if you were a customer.

Use High-Quality Materials

People notice high-quality brochures better than anything. Using custom paper stocks, glosses, inks and finishing techniques (i.e. matte) might lead to a better interaction for you and the customer. If it looks and feels like some extra time and materials went into the creation, it will help denote importance and get people to hold on to your piece rather than immediately throwing it in the recycling.