Improve your Catalog Cover Design

If you are in the market for a catalog printing update, a vibrant new colorful cover may just be the best thing you can change. A new cover really draws customers in to the content and gets them enticed to flip from page to page. If you can get your readers to open it up, catalog printing is an effective promotional format and the right cover design just may do the trick. Here’s a few good ideas to give your catalogs a facelift.

Include a Call to Action

If you want your readers to open your catalogs and actually be interested, you need to give them a reason to. Phrases like “check out page ____” or “Contact us today” are little subtle ways to interject call to action, but they can really work.

Put Promotions on the Cover

Are you having a sale or promoting a free shipping deal? Then put it on the cover! Customers should not have to sift through your catalog designs to find the promotions. If you want them to be effective, slap them on the cover and watch the orders pour in!

Consider the Consumer Perspective

If you are considering the cover layout from your business perspective, you are thinking about it all wrong. The most successful promotions and advertising campaigns work because they know how to tap into what the consumer is looking for. Do the same so you can make sure that you are giving them a printing product that accommodates the prospect point-of-view.