How To Lower Booklet Printing Costs

Booklet printing can be a little pricier than your average marketing ploy (see flyers, business cards.) But you don’t have to create your own booklets to the tune of what printing companies really want you to. There are multiple ways around a higher final bill when you wish to order custom printing that speaks louder than words, and it all starts with a little research and self-confidence. Some places will try to make you keep purchasing all the little things (and some not so little), but with a little resolve and know-how on what to look for, you can have it all for less.

It is safe to assume that most of your customers probably won’t know the pricing differences between the little things, such as coating type used and embossed lettering versus eco-friendly inks. You should start by going with a paper type that is a little reduction in thickness. Booklets work off of a weight system, meaning 100# text stock has more girth than a 70# one. It is a noticeable thing if you are looking for the difference, but it might not hurt to drop weights, especially when you are considering the interior pages. The cover is the most important part, as that is the first thing people see when they thumb through it. But everything else is mostly relative.

Page count and booklet size are also major contributing factors in the price of your project. If you make it a habit to print booklets that are of a specific size and page count, your readers will expect that. However, if this is your first or second time or you are using it as an intermittent tactic to switch up your marketing dynamics a little bit, nobody will know or much less care that you have opted for a short and sweet print versus a giant one. Try experimenting with your printer’s instant price calculator online for an exact measure of what the various sizes and counts will cost you. Typically you will see pretty drastic changes, which will make your budget happier.

Bindery services also play a significant role in your final price. Some people go for a perfect or spiral binding in order to accommodate the amount of pages they have or to achieve a look that when opened, emits a user-friendly experience. But you can get all of this out of a side-stitching or saddle-stitched effort, which is one of the most discreet and inexpensive methods because you are using staples rather than a preconceived material pattern. If you have a lot of pages though, this could be something that is inescapable. Just be aware of your options as your project will vary differently from the next, making one thing a good option for you while another not so much.