Fleshing Out Your Tri-Fold Brochure Printing

Tri-fold brochure printing is undoubtedly one of the most common folds to choose from when your company is looking for various marketing horizons to explore. When printing brochures, some people forget that there is a rhyme and a reason for choosing this type of fold. It can be the most navigable without being the most complex. It can tell a short story in succession without being overly confusing. And it can be portable enough to take with you to the store for use as a quick reference guide. If you are a business owner looking for cheap printing and quality designs, check out these ways to flesh it out a little more than your last effort.

Front Cover

Because the public is comfortable with the functionality and appeal of tri-fold brochures, they are drawn to them more than the other types of comprehensive folding. But you can throw all of this right out the window unless you have built your cover with the best possible combination of aesthetics. People like to see bright, brilliant colors and big, beautiful photos of people, nature or something up close and personal such as a carpenter working with a saw or a friendly-looking couple consulting with their baby’s obstetrician. Larger bold fonts work the best in this situation, but only for a headline and/or subheading as people don’t want to have to read a thousand things before they even turn the first page.

A Balancing Act

The lines of your custom brochures should serve similarly like the boundaries on a tennis court. If you land outside the lines with your images or text, you could cause confusion, which is why it is best to keep the “play” inside the court. These lines have the ability to keep categories straightened out and organized so a reader knows exactly what he or she is internalizing on any given page. They can act as an usher, of sorts, in that the viewer can seamlessly follow along from panel to panel without much of a struggle.

Build Some Continuity

Because many readers are already accustomed to handling a tri fold brochure, they will expect to see continuity as they read across the entire piece. This means you must aim to present the information in a way that makes sense, almost like telling a story to a child. Usually the most important information should come on Page 1, like the types of products and services you offer that are both similar to and different from a supplier in the same industry as you. The entire brochure should have a flow to it that beckons a reader through the motions fantastically.