Catalog Printing: Fun With Fonts

To order catalog printing is to take charge of your next huge retail season with an online printer you can trust to take care of the big and little things (as well as everything in between.) After all, custom catalogs are the life blood of so many companies that without them it would be tough to exist profitably. But how do you communicate effectively with your target audience? Obviously it will involve offering products and services that get the average person excited about these new prospects. But in order to “speak” clearly when using a catalog, you will need to have the proper fonts and writing in place, otherwise you risk losing people along the way.

Serif vs. Sans Serif

Fonts are broken down into these two separate groups. Most printed words these days have a nice combination of both kinds as they are perfect for certain aspects of your catalog printing. Serif fonts have what are commonly known as flags, or “feet,” generally appearing on the ends and bottoms of letters that act as a sort of tail to each one. These are great for committing to a continuity and an easy read for most paragraphs and longer-winded text.

Sans serif refers to the lack of the aforementioned. This is typically seen in the Arial font and is ideal for headlines and larger subheads as a way of expressing boldness and importance. These fonts are usually less flashy because their structure calls for a lot of straighter lines and rounded edges. Ultimately, it will come down to the tone you are trying to reflect in your catalogs, which will help you to decide on just how crazy you will get with them.

Sizing

As with any form of advertising and marketing, you should choose sizes that work from afar. People should still be able to identify your catalog from a stand setting outside your store or in a mall. This is why branding is so important – if your customers can easily look at your prints while just walking by, can they just as easily internalize your company’s offerings quickly? Generally you should not look for paragraph text to be any smaller than 10-point font, while your headers should easily go into the 20s and beyond.

Subheads

Just as this copy of text is broken up by multiple subheadings, so too should some of your catalog pages. They are what make the piece easier to navigate, especially when there is a wealth of information to be explored by all. Make sure you choose a font style that is readable and piques a creative spirit. It’s easy to get out of control with what kind of font to use, but know that there are ones being created out there every day that serve the function you want them to without being entirely too drab.