Business Cards Tips For Professionals

Business cards are perfect for marketing yourself on the fly, no matter if you’re going to see a movie, out to dinner, attending a conference or just passing somebody in a hallway. Your business cards are a direct reflection of how well you can communicate your company offerings in a positive light. If you can’t really sell somebody on the idea of what you have to give them, then your card is just a card. Make sure you scope out some of these tips as you think about ordering custom prints online.

Check Again For Errors

The last thing you want is for your online printers to spit out 1,000 business cards that read “Real Estute Agent.” Make sure you are scanning them a few times (and “hire” your friends to proofread them as well.) Are your colors matching up? Is your text placed in the right positions? Are your logo, slogan and photo in order? Also, any customization tactics you order should all be applied.

Be Out Of The Ordinary

We’ve all seen them. Those business cards that everybody prints and never strays from the norm can be effective for up to a certain time. But there is always room for a revamp somewhere down the road. Try ordering a plastic card, one with beveled edges, neon or metallic inks or even a QR code for use with current smart phone trends. People don’t always want to see a piece of boring paper with some words on it so get creative and change it up.

Buy Small, Then Buy Bulk

The reason behind this tip is because you never know if your proposed ideas will fly with your community and prospective clients. If you’re getting a poor response, at least you will have only ordered 250, which can cost you right around $10-15, a small cost to take on the chin if they are simply not doing the trick. When you know people are creating a buzz about your creativity (or your business contacts are ordering more than they ever have before), then it might be time to order 10,000 or more depending on how many employees you need to cover.

Overcrowding = Ineffective

Some people think that they must put as much information as they can on their custom business cards because they are already small to begin with. This can actually work against you though, especially when your target audience is one that isn’t exactly technical from the start. Keep it simple and your response will be better. Nobody wants to pick up your card and have to fight through it to get to the pieces of information they need, so get right to the point and don’t muddle the message.