Booklet Printing – Writing and Editing

When you are a business owner considering booklet printing as your next course of action, there is always a certain level of creativity involved that will help flesh them out for your particular audience. You have to give your booklets the proper full-color display, crisp images, binding and of course, a message. Each page should be filled with easy-to-read points that gently beckon the reader to put forth some effort in reaching out to you. You could be offering a timely service, a hot deal or a little bit of both. Here are a few things to keep in mind when writing your content for a universal audience.

The first point is to not be too overcrowded. Your messages should have a nice balance to them and stay consistent throughout the entire piece, whether you are printing 5.5 x 8.5 booklets with 8 pages or 8.5 x 11 booklet printing with 48 pages. Readers tend to drift toward bulleted items and bold headlines first, so make sure to use some variation of these when you are building your order. It is similar to leading lines in photography – headlines, subheads and smaller bullets help guide the reader’s eyes through each page, highlighting the important things for people looking for something specific.

Of course, you will want to check and re-check for spelling issues, grammatical errors and things that simply don’t make sense. Analyze each sentence – what are you saying? Would an average (or below-average) reader make simple sense of each one? If something catches you off-guard and sounds a little shaky, it probably is. There is no shame in revising a sentence to reflect more of the attitude you are going for so work on getting your words some simplicity with the ultimate goal of ushering them to the ordering page. If you print booklets online that are riddled with typos, sentence fragments and run-ons, your customers will instantly be able to pick up on it and are more likely to turn away.

It is always a good idea to use the people around you to help you secure a solid presentation. Exercise some out-loud reads – you would be surprised at how many mistakes you can catch on your own just by speaking each word in an audible tone. They can help you get the right call to action wording (as your goal is to get people to buy from your company) as well as ensure that every phone number, street and web site address is clear and accurate. The last thing you want on your hands is for your clients to be confused when they are clearly ready to make a purchase. This is why writing and editing your printed booklets are some of the most important measures you can take.