Booklet Printing Checklist – Part 1

When ordering booklet printing online from a provider that you are comfortable with, there are a set number of criteria you should always go over before you give them your final approval. There are so many elements that work in harmony with one another when it comes to printing booklets that any single one, if thrown off, could be the difference between a completely professional and presentable piece and just another paper job that will find itself at the bottom of the trash barrel. To ensure that everything goes smoothly, check out the following tips of this two-part article series that shows you everything you need to submit a successful layout.

Bleeds

This is a frequently asked question at many online printers – what is a bleed line? It is a line generally set at 1/4 inch larger than your finished booklet size to allow for any graphics and color to spill over the trim line. This will ensure that no matter how your project gets trimmed, it won’t miss the intended content. This is a very important facet of your custom printing because paper can shift while the cutting process is being undertaken. If the bleed lines aren’t set correctly, it could result in some unsightly white space and an off-center appearance.

Caution Lines

These are typically set about 1/8 of an inch inside the trim line to ensure that any text does not get cut off. Imagine if your body copy didn’t line up with the margins correctly or was otherwise unreadable because of an easy fix. By putting these in place, you give yourself plenty of leeway to avoid unplanned trimming of your message.

Resolution

Are your photos set at the proper resolution to be printed? Custom booklets will look much better when files are incorporated that meet 300 DPI or higher (which stands for dots per inch.) Anything lower than this will result in blurry images, pixilated photos and an overall lack of clarity in the piece. It is always best to consult with your online printing company before going ahead with certain pictures as not every single one will have the ability to be reproduced at certain sizes.

Colors

If you produce your own designs from a computer software program at home, it will either create colors using CMYK or RGB systems. Offset printing will use CMYK (cyan, magenta, yellow and black) for your final finish, which produces the most stunning and clear color schemes the printing world has to offer. If your program used RGB, your colors will be converted to this so be aware of these changes before your custom booklets are printed.

Borders

In reference to the bleed lines, any borders you use should be 1/4 inch inside of them. Certain small products such as bookmarks might not take borders very well so check with your printer once again. Usually there will be something they can do for you, especially with how far technology has come in the past decade or so.