Actual Brochure Designs That Impress – Part 1

There are a multitude of designs that work out for businesses around the globe when it comes to sound brochure printing. The more creative you get the better chance your brand has of sticking out in a crowd when people are thumbing through a rack of brochures. Industry experts of all types are constantly in search of the next great idea. Here are a few that might serve to inspire.

Brochure Printing

Brochure Printing

Brochure Printing

Landscaping

A landscape company in Michigan used a tri-fold brochure to its advantage by elongating each panel for a landscape-style of read. Upon opening it up, the company’s logo was die-cut out of the center of the back panel. A panorama view accompanied the entire spread with trees and decorative rocks on the left panel, shrubbery and professional edging on the center and wood chips, plants and lush green sod filling out the right side. As the two side panels were opened, it created a diorama of sorts that put all of their work on display in all of its full color printing glory.

Brochure Printing

Brochure Printing

Brochure Printing

Architects

A recent printed brochure put out by a California-based architect firm made good use of the accordion folding scheme. It is a vertically oriented piece with each panel slightly shorter than the last in the shape of buildings and skyscrapers. It is entirely in black, white and gray, which gives off a clean, crisp image that exudes professionalism and simplicity. On each crease of the folds, there are slits cut to project squares that act as a sort of optical illusion (i.e. invisible platforms that throw your perception off). Think of it as a pop-up book without being too overwhelming or a guiding force of the brochure itself.

Brochure Printing

Brochure Printing

Brochure Printing

Shopping Malls

Sometimes simple designs win out the best when you are talking about printing brochures. One that advertised for a shopping mall in Canada tried to bring the essence of experiencing a nice shopping trip and a tasty bite to eat into full view. The façade is bright neon pink, with the actual brochure being an insert in a sleeve that has a white fork that travels into a zipper for its stem. Upon pulling it out of the sleeve, you see that the zipper control itself is directly in line with the fork, giving it the sense that the two are connected. There are no words, just a thin white border that travels around the entire edge of the overall piece.

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