5 Brochure Design Ideas That Don’t Suck

You might be asking yourself how in the world you plan on inventing a new design for your brochure printing that does not suck. After all, it seems as if there is a whole world of original creativity out there that you just can’t compete with. You might not want to hire a graphic designer and you do not trust your online printer enough to craft the perfect printed brochure aesthetics on their own. Here are a few basic ideas to get you started down the right path toward happiness.

Brochure Printing

Original Graphics

Many online printers will offer a full selection of graphic design templates in which you can create your own brochures with a few ideas of your own. It will take some time to figure out how best to achieve what you envisioned (and how to exploit your design programs such as Adobe Illustrator or Publisher) but in the end it might be worth the extra effort to get the kind of design that stands apart from the rest of the competitors in your market. If all else fails, if you are already planning on using a particular online printer to create them, it might not be too much more to hire their graphic designers to help follow through on your thoughts.

Brochure Printing

Die-Cutting

This tactic is done using computerized instrumentation that is able to bore holes, cut out custom shapes and otherwise turn your standard 90-degree printing corners into something that defies the normal conventions. There are just about a gazillion symbols and silhouettes of recognizable objects out in nature and society that you could turn your brochures into. Get to the heart of what your business is all about (i.e. scissors for a hair styling company) and ask your printer to morph each piece into that shape for a truly dynamic twist. You will have your customers asking how and where you did that in a hurry.

Brochure Printing

Customization

Maybe all you need is a glossy surface to reflect some light off your designs or perhaps you need a couple holes drilled in the perfect spot to give your piece some functionality. Surf through your company’s entire list of customizable options online (or call them and ask if it is not immediately available). Chances are you will see something that you might never have thought about before. If your brochure appears different from the get-go, you will find your efforts to be fulfilled in the most unexpected way.

Brochure Printing

Sexiness

People love sex appeal, whether it is in the form of a beautiful woman, a hunky stud, passionate color combinations and bright glittery finishes. Use what you know about what is sexy to the masses and you cannot go wrong. For years, sex has been a centrifugal force in the advertising and design worlds and it is showing no signs of slowing.

Brochure Printing

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