Posts Tagged ‘catalogs’

Direct Mail Catalogs

Tuesday, May 31st, 2011

Catalogs can provide a vast array of possibility for the marketing campaign of your business. Whether you are creating them as hand out or direct mail marketing, Simpleprint has the premium custom printing services you are looking for. If you want to promote your products and services in detail, catalog collateral is probably the best way to get the job done.

With each page in your catalogs, you can explore your new products in detail and create layouts that will draw readers in to want to turn to your services. Full color printing is the key to making sure your direct mail catalogs are professional. Whether you want to create 8-page catalog designs or 48-page creations, you can do so with help from printing experts with more than 30 years of experience. Add vibrant product photos with little descriptions and lists of the features your company can offer to draw attention to your point-of-sell products.

Catalogs offer virtually limitless custom possibilities, but it is important that you deliver each page with precision. You don’t want to have spelling errors or mislead your customers with confusing taglines, so take your time to make your text as polished as the visuals. If you are planning to send catalogs via direct mail, Simpleprint has the services you need to get the job done. We can collect your mailing list and send out your catalogs right after we print them.

Catalog Printing – The Perfect Marketing Supplement

Thursday, May 19th, 2011

Catalog Printing can make for the ideal supplement to your business marketing strategies. Many clothing and other material goods providers already employ the use of billboards, direct mailers and promotional Flyers and Inserts in the newspapers, but catalog printing can be a huge help to those customers seeking more information. What kinds of things can you include in custom Catalogs?

Most utilize catalog printing for displaying the physical dynamics of a particular product or service. If your commodities are visually marketable above all else, it’s important you have a vehicle to use in order to show the public what it’s all about. Many outfitters opt for several different shots of the product, taking care to showcase every important angle for those in the target audience who can’t immediately experience it in a store.

Other important aspects include sizing and pricing. Apparel companies often have multiple sizes when it comes to shoes and rollerblades, winter gear and summer fashion, hats and more. Catalog printing is the perfect opportunity for you to provide easy ordering details for customers interested. That’s where price comes into play. With a clearly outlined set of the aforementioned factors, anybody can build a successful catalog. Just be sure to use plenty of color and design work to support your brand and your offerings.

For more about Catalog Printing

Find the Perfect Binding for your Catalogs

Wednesday, May 18th, 2011

There are hundreds of different ways to create Catalogs. When it comes down to it, the possibilities are virtually limitless. Simpleprint offers so many custom options, it can be overwhelming, but it is always in your benefit. Marketing materials are most effective when every detail is approached in the best way possible.

So maybe you have the designs and visual details ready to go for your catalogs. But what about the binding? Simpleprint has many binding options so you can create 8 or even 48 page catalogs and put them all together in the best way possible for your company. We have the bindery services that let us print your products with perfect binding, saddle stitching, side-stitch binding, plastic comb binding and more.

Our state-of-the-art bindery department will give your catalogs priority to guarantee the results will be flawless every time you order.

Catalogs are a classic way to present a mass of information to your target audience, so put time and effort into your designs or turn to our talented designers if you are short on time and want expert advice. Our online ordering process puts you in charge of the costs, custom options and delivery. Give yourself the opportunity for premier printing possibilities. We are only a click away!

For more about Catalog Printing

Why Catalogs Are Your Next Best Option

Tuesday, May 17th, 2011

Catalogs are often used when other products simply aren’t working well for conversion. Not only do custom catalogs put all your relevant product information out there, they help the public understand what their money is going toward. Brochures might simply not have enough information, Postcards not enough incentive and Business Cards – they are a whole different arena.

Printed catalogs done with the help of a trusted online printer give you enough space to “speak” about your products freely. This can give you ample opportunity to create the right call to action, set up dynamic photographs and product specifications, and of course, an ordering page for your customers to be able to purchase. Even though many people shop and obtain information online nowadays, catalogs can be a great tool to usher their decision along futher.

You can choose as little as 8 pages for a beautiful display of your latest jet skis or go 48 pages for a complete spring fashion catalog. Whatever the case, make sure you order just enough to fit what you need. You’ll save tons on costs and have plenty leftover for the other regular print marketing pieces you order as part of your overhead. Call your printer now for other great ways to save on brilliant literature for your customers.

For more about Catalog Printing


Saturday, October 23rd, 2010
  1. Printed Catalogs are a great way to showcase a large inventory of products in one place.  In order for your catalogs to be successful, there are several things to make sure are included when designing them.
  2. Keep your catalog organized.  For example, if you have different categories of products, or products for different genders, keep them grouped together.  You don’t want your reader to feel thrown off from page to page.
  3. Use high quality images in your printed catalogs.  A great photo of a product can make or break the sale of that product.  If possible, show the product being used by somebody.  You want the reader to feel as though buying this product would improve their life in some way.
  4. Describe the featured products in detail.  You want your reader to feel confident enough to purchase the product.  Try to predict common questions that would be asked about the product and answer them through the description. 
  5. Have an alternate source of information available to your readers.  Catalogs are, of course, another great marketing tool for your business.  Make sure you have your website and contact information displayed where the reader can easily see it while paging through.  This way, they will feel more comfortable knowing that there are alternate options for their purchase.  Some people are just not comfortable ordering without physically seeing the product or talking to a salesperson.
  6. Consider delivering your catalogs in custom printed envelopesSimpleprint has several envelope sizes to choose from.  Containing your catalog in a printed envelope not only looks more professional, but it also ensures that your catalog will arrive in great shape. 


Friday, October 22nd, 2010

The design and layout of a printed catalog is critical to its success.  You need to make your Catalogs fun and inviting to open and read.  Yes, your purpose is to convey information to readers, but that doesn’t mean your catalog needs to be simple and boring.  With Simpleprint, the possibilities for your printed catalogs are endless!

First thing is first: grab the reader’s attention!  If you want your catalog to be read, you must first entice the reader to pick it up in the first place.  Once they are flipping through the pages, you want to make sure there is the proper balance between white space, text, and photos/graphics.  With a catalog, you have the luxury of a lot of space to work with.  But you must use your space wisely and lay out the pages properly.

Your catalog will be the most successful if you couple a great description of a product or service with a photo that supports the description.  This will give the reader the best impression of the product.  If you can show the product in use by someone who is enjoying it, all the better.  You want to show the readers that the products you are offering will better their lives in some way.  If they believe in your product, they will be much more likely to purchase it.

Remember to include your contact information somewhere within the catalog.  Give customers several different options with regards to placing an order, such as phoning it in, ordering online, etc.  You can easily put your contact phone number at the top of every single page of the catalog.  This makes it especially convenient for customers to reach you.