‘Tips & Tricks’ Category

Best Places To Post Your Calendars

Tuesday, June 21st, 2011

Calendars are an easy tool to post around your daily visiting places. When you print custom calendars to create better business leads and get people talking about your company, you take advantage of a super beneficial weapon in the fight for a share of the local market. You can always distribute them to customers, which has worked wonders for businesses before you. But from a personal standpoint, how do you use them effectively while still keeping them in your possession?

Your Office

Printed calendars are among the top pieces of marketing that have the most potential for utility. With other forms, you have to hand them out, post them semi-permanently or mail them away. With calendars you can do all of the above, except for when you have them at your office, you can use them to scrawl notes in the margins, schedule appointments, keep track of important dates and happenings going on in the coming weeks or months concerning your business or personal life and many more.

Work Truck/Van

If you are a deliverer of goods and services, you might do well to place calendars inside your vehicle, perhaps on the dash or somewhere easily accessible at all times. You could use it as a scratch sheet, putting a line through the names of people you have completed services for on any particular day. It is an ideal method for keeping track of your time and can remind you of what it is you are supposed to complete by the day’s end. You might want to make it slightly less cumbersome in size to accommodate the interior parts of your truck or van.

Calendars Printing For Less

Monday, June 20th, 2011

When it comes to Calendars printing, it is easy to get carried away with all the extras. There are issues to decide upon for paper types, quantities, gloss qualities, inks, die-cuts and other customization that make calendars printing a naturally pricey endeavor. But you can reduce your costs easily just by doing a few things during the ordering process online. You won’t even have to sacrifice your overall print quality as online providers are especially keen to their ingredients to ensure you get the best possible products day in and day out.

Drop The Size

Do you really need the full-out design of a 12×12 calendar or can you get away with doing a 6×9? Most people assume they need to get the big size only because that is what they remember when they visit similar stores that are marketing with the same idea in mind. But your calendars printing can still be just as effective without the extra girth. As long as you can keep your brand front and center, there is no limit to which way you can lean.

Drop In Paper Stock

Likewise, if you feel like you have to have the thicker paper stock, by all means keep it. But you should know before you order the differences between it and the ones below it. Requesting a free sample kit is always helpful in this regard as you can experiment with each one and test it out for your purposes. Many will find that a lower paper quality can still do the job right, which will save you on final costs like there is no tomorrow.

Ditch Customization

Unless you are talking about the covers of your calendars printing, there is no need to put any more undue stress on your budget by ordering die-cuts, folds, perforations, hole-punches or gloss, especially if they are to be put up to hang on a wall for the entire year. If they won’t come into contact with abuse, moisture or any outside-related elements, then there is no need to add the things that will cost little individually but can add up as a whole.

Tips For Making Calendar Printing Look Awesome

Monday, June 20th, 2011

Looking to make your Calendar Printing project discreet in size, message and quantity, or are you wanting to go with “loud,” bold and different ones for your next marketing plan? No matter what your budget looks like, how many customers you serve every year or how many employees you have, calendar printing can work for you with the right amount of give and take. All you have to give is a few great ideas, some creative input here and there and a final approval before it gets sent to the printing presses. All you take away is brilliant-looking Calendars for a fraction of the cost at local printers (online companies simply have the best deals.)

You should always focus most of your efforts on the colorful cover and the pictures that normally go at the top of each month. People’s eyes will travel directly to these places with every turn of a page and if you do not incorporate the right images, you will risk boring your viewers to death. It is recommended you apply a glossy coating (aqueous or UV coats are standard and work well for reflecting light.) On top of that, calendar printing that doesn’t use full color imaging is simply too far behind on the times. To gain a competitive edge, you have to be creative with your use of color if you want to gain any ground with new customer bases.

Die-cuts and hole-punching are two other customizable efforts made to give your calendars an added boost. Sometimes they need to be able to fit inside three-ring binders or hang on a doornail. Other times people just request a specific shape to be cut out of them or simply turn the pages into rounded edges for a sleek look. The normal way to bind them is for a set of side- or saddle-stitching (discreet stapling on the crease of the calendar printing.) This is also cost-effective in the short and long term.

Who To Print Business Cards For Other Than Yourself

Saturday, June 18th, 2011

To print Business Cards for yourself and your customers is to deprive your avenues of being aware of your services. Most times when people print business cards (along with other marketing materials), they forget about all the great ways to use them. They are more often than not multi-dimensional tools designed for different types of occurrences. This means that you should use as many ways to distribute them as possible, including the people around you. There is always a benefit to assembling a small army of distributors that can help you, especially when you have just created a start-up company.

Co-Workers

Oftentimes co-workers directly benefit from your business too, possibly as part of a tandem operation. Businesses simply work better when everybody feeds off of the energy from another under the same roof. Lead-generation is dependent entirely on this tactic in some industries. All it takes is for you to know a guy who knows a gal and the networking is complete. Sometimes this is called for simply because people’s needs are specific and perhaps you or your colleague isn’t the right person to talk to, but the next person over a few cubicles might be.

Family

What could it hurt to print business cards with your significant other, a father or mother or even a close cousin or brother for them to hand out at their places of business? A family has got to stick together and one of the ways you can help each other out is to serve as a medium to set up deals and meetings. Sometimes the career paths of your family members closely mimics or can be tied into your dealings, making it even easier to connect with more clients.

Friends

A friend is possibly one of the best ways to keep the good word about your company going (that is, if they are a good enough friend to be a middle man.) You are not trying to make them an employee all their own; simply ask them to make it known in their casual conversations with people that you are currently offering some incredible deals, that is all. Even if your business requires you to do mass networking all at once, your friends could be an indispensible tool in the fight for new customers. Proposition them enough and they could even help you out for free (or at least in return for some networking of their own.)

Other Business Owners

Some people are part of a business bureau or a collective of merchants and proprietors that work toward common goals for their own company. These can be extremely beneficial, especially in small cities where the commerce isn’t overwhelmingly enormous. Once you get to know your fellow entrepreneurs, you will find that you have a lot of the same interests when it comes to making money. Use this to print business cards to your advantage and it could pay off for you in time.

Finding Online Booklets Printing

Thursday, June 9th, 2011

Booklets printing is an advertising choice best found online. When you instigate a new method of marketing that involves booklets printing, you should always analyze the best places to get such a thing done professionally. The power of the internet has made it possible for people just like you to browse the web from home to find who has the best deals, quality, service, and turnaround time. During your search, you will likely see a lot of the same types of claims, but you’ll have to look into your own personal values when slating one for your order.

Booklets printing practices through an online provider have gotten to a point where technology and human interaction have fused to form an expertise that is simply tough to rival in comparison to local printers. You’ll be able to help with the design aspect (or let them go at it without you; it’s your choice), receive your order much faster than convention has ever allowed and see brighter, more vivid results that work to your advantage better than simply slapping some words and colors on a stock of paper.

You won’t even need to call for an instant quote – simply dial in your preferences with your company’s price calculator for an accurate readout of the costs involved. The online booklets printing world gives you more options to choose from when it comes to communication, design, customization and distribution. Most places will price match on similar products, giving you more room to think about what you’d like done to your finished booklets printing (i.e. custom folding, stapling, gluing, sizing, etc.)

As with any online entity, it’s good to be cautious about whom you choose to print with. Some places will try to rope you in with wild claims of free Business Cards and other extra prints with no charge attached. However, during the ordering process you might begin to notice fees for uploading files, downloading electronic .pdf proofs and other design-related services. These places, it turns out, don’t really have freebies after all. Ask about free offers with no strings attached because they do exist (i.e. Simpleprint.)

Maybe you want to give it a trial run first, in which case you should request free sample kits in order to see firsthand what kind of results they produce. Booklets printing is a serious endeavor when it comes to marketing so it’s always wise to stick your hand in the honey pot before you take the whole jar.

Things To Remember When Mailing Your Booklet Printing

Wednesday, June 8th, 2011

Booklet Printing is often conducted when a business needs to advertise their newest products and services. Most people tend to look toward direct mailing when they consider custom booklet printing, which makes it easier than simply leaving a stack of them around for somebody to voluntarily pick them up. You reach a lot more people right at the source of their lives, making it a far better method of generating responses, especially when you provide a business reply mailer along with it. Here is a quick list of things to remember when you’ve decided to go with this high-quality advertising tool.

Postal Regulations

The current postal regulations never quite stay current, that is, size, weight and other requirements are constantly undergoing change. This means if you tried to mail your fresh booklet printing on your own time, you might encounter a whole lot of headaches. That’s why it’s best to hire an online printer and mailer to take care of the process for you. They will be able to determine which dimensions are right for you to save the most amount of money, not to mention purchase postage and print addresses using the latest in inkjet technology. Think about all those envelopes you’d have to seal!

Your Target Audience

Booklet printing is a highly specialized sort of marketing built for a similarly specialized demographic. Make sure you know exactly what kind of neighborhoods and subsequent customers you’re going for whenever you’re planning on launching this type of campaign. For example, take into consideration socio-economic factors if you’re advertising heavy machinery for construction job sites, as the average person will not have the slightest interest toward your offer. Have your online booklet printing company assist you in any way they can – often they have extensive education in the marketing universe.

Appearance

Most people who receive “junk mail” can pinpoint those particular mailers almost right away and easily discard them in the recycling. Your pieces should reflect something new and exciting so be sure to add plenty of colorful ingredients like pictures, brand logos and slogans. Avoid discounted percentage figures and other monetary claims right off the bat since most people might look at these as another credit card offer or something not really worth their time. Your booklet printing should radiate a level of mystery and appeal to help usher the reader further past the front page. If it looks like another piece of junk, it will be treated as such!

Add Customer Incentives to Door Hangers Design

Tuesday, June 7th, 2011

As you begin to hit the drawing boards to start designing your Door Hangers, make sure you consider your customers first. Door hanger marketing efforts make it easy to introduce yourself to new and potential customers and clients but they should do much more than that. Rather than just listing your products and services on these convenient little full color hangers, try to go above and beyond the call of duty by making customers feel more connected to your company.

Door hangers don’t just hold on to your business branding, they put your products and services in the hands of customers. What better way to promote than by giving customers something that will make them feel special? The best way to achieve this with door hangers is to add customer incentives to the design. You may even want to base your designs around these incentives completely, because people love sales and everyone wants a special deal that they feel like only they are getting. If you are looking for new business, incorporate a discount for “new customers” on your door hangers.

The door hangers design doesn’t have to be a complicated masterpiece. With front and back printing, you can break up your information into two sides and feature a deal on one and a catchy slogan with contact information on the other. Whether you are in the food industry, part of a real estate agency or are out there promoting products and services in your community, door hangers deliver your message in an interesting and unusual way. Their die cut door knob holes are convenient for hanging anywhere and you can even add perforated tear cards at the bottom to serve as Business Cards or coupons.

Whatever approach you decide to take, door hangers deliver your marketing message right to the doorstep of your future clients, so construct them wisely. The more you can make them feel like your business is reliable and thoroughly invested in helping them, the better results you will garner from your door hanger promtions.

Online Printing > Door Hangers > Door Hanger Printing

Club Flyer Printing Possibilities

Tuesday, June 7th, 2011

Flyer Printing is one of the basic marketing concepts that seem to work well in many environments. When it comes to printing Flyers to garner attention for your company or club, you want to do so with full color designs that are interesting and unexpected. Whether your cause is to save the environment or bring together musicians from the community, flyer designs provide the custom versatility you need to translate that purpose to print.

Club Flyer Printing
Club Flyer Printing

Think about how you see yourself represented and try to figure out a way to approach this that will literally make people stop in their tracks to check out your club flyer designs. If you are promoting a hot event for a local night club, post flyers in places that your target audience will be hanging out, like student unions on campus and coffee shops. Not every promotion can be well placed wherever you choose, so you need to gain a good perspective on the people you are trying to reach before you start placing your flyers around town.

Club Flyer Printing
Club Flyer Printing

Club promotions thrive from the creation of effective flyer designs and daring artwork. If you have eye-catching photos or interesting imagery that relates to the upcoming event or party you are in the business of promoting, by all means, make it the basis of your print marketing campaign. It takes talent to produce show-stopping artwork so if you have it, it is your company’s responsibility to use it. Full color photos are a great way to garner attention from the people who pass by your flyer on the street.

Club Flyer Printing
Club Flyer Printing

If you are planning to depend on words more than images for your flyer, make sure that your font is big and bold! Use interesting stylized font to feature a certain event and know that color is best reserved for the complimentary imagery and vibrant background. Large black letters will get heads turning much more frequently than light-colored hues. However, for a night club flyer that will fit in with the part you are trying to promote, black backgrounds with vibrant neon shades contrast perfectly and really suit the theme of your promotions. Using this color scheme will also help to attract as certain younger audience to your events and definitely sends a different message than pastels or primary colors.

Club Flyer Printing
Club Flyer Printing
Club Flyer Printing

Disclaimer: The images on this page are not owned by SimplePrint and are used solely as design examples. Please click on the images to see their original sources.

Online Printing > Flyer Printing > Club Flyer Printing

Full Color Flyer Printing Services

Tuesday, June 7th, 2011

Flyer designs draw attention to your events, causes and other promotions using a strictly visual approach. You can put up Flyers all around town, but unless you do some research beforehand, it is hard to tell what types of designs will be well received by your target audience. Full color Flyer Printing services don’t stop at the design element, though. The type of printing you choose (digital vs. offset), the paper stock you select and the printing services you decide to go with will all play into the effectiveness of your flyer results.

Flyer Printing Services
Flyer Printing Services

If you want to create flashy flyers that will make your future clients and customers stop in their tracks, then consider the best ways to incorporate color. Bright, vibrant shades are great to add into your flyers, but a contrasting color scheme is key, so you want to avoid a lot of similar colors too close together. Black is one of the best balancing acts for design, so use this generally throughout the basic lettering, design details and to set off vivid colors better.

Flyer Printing Services
Flyer Printing Services

Custom flyer designs don’t need to be printed on the most expensive paper, but if you want your colors to be brilliant and bold, a gloss text cover is a great paper choice. However, if your message is all about eco-friendly living or a “going green” approach to life, then printing on recycled paper is a must to avoid looking like a hypocrite. Full color flyer printing puts you in the driver’s seat of the design. The template is standard and one-dimensional, so it is up to you to create a layout that will blow your competition away.

Flyer Printing Services
Flyer Printing Services

Using color in your promotional material may seem straight forward, but it is actually quite a complicated procedure. Certain colors generate specific emotions and draw attention to your flyers for various reasons, so before you start selecting your colors, consider your audience. Find out who you are trying to reach and tap into what rainbow hues attract them. If you are looking to stop people in their tracks, red is and always has been associated with bold emotions and hasty decisions, so splash a little on your design and see what happens.

Flyer Printing Services
Flyer Printing Services

No matter how you decide to design your flyer layouts, make sure that your eye-catching color scheme does more than just embody the printing purpose. You want your promotions to speak to potential customers and clients, but they should also resonate with your business branding.

Flyer Printing Services
Flyer Printing Services
Flyer Printing Services
Flyer Printing Services
Flyer Printing Services
Flyer Printing Services

Disclaimer: The images on this page are not owned by SimplePrint and are used solely as design examples. Please click on the images to see their original sources.

Online Printing > Flyer Printing > Flyer Printing Services

Business Card Tips

Tuesday, June 7th, 2011

Every professional in every industry imaginable should invest in business card designs. If you haven’t had the time or opportunity to create custom cards for you, then there is no better time than now to get started on your networking and marketing staple. Convenient Business Cards keep your contact information in the palms of your potential customers, clients, bosses and co-workers.

Don’t give people the chance to forget about your. Full color business card designs with front and back printing are the absolute best concoction for the most effective correspondence. If you have a logo, be sure to display it proudly on the printed cards you create and include relevant colors. Make sure your business name is displayed boldly and don’t forget to include every contact under the sun for you.

Business card styles are a dime a dozen, so try to find a different angle to take. Be sure to add your website and social networking information, and try to avoid overused templates and ordinary layouts. With front and back printing, you can add an extra splash to the front and put the basics on the back.

Before you process your custom card printing order, make sure you double check your designs for grammar and spelling errors and make sure the colors you use are complimentary, not clashing. There is no one way to go about making your business cards count, so take authority and make them your own professional bite-sized marketers for your business.