‘Helpful Articles’ Category

The Precedence Of A Calendar

Tuesday, June 21st, 2011

A custom calendar is the key to putting any business on the noticeable map, especially when you have lots of traffic coming through specific areas of your company. A calendar gets immediate attention when somebody passes by, almost like a lighthouse signals a boat’s captain. It is one of those marketing tools that can be decorated to the gills, beckoning passersby to at least make a glance. What draws their attention the most? The usual format for business owners who use this type of collateral is a giant bold picture on the top half of each month.

It can be photos of shiny vintage automobiles or hot new sports cars, scantily clad men and women (hey, sex still sells ladies and gentlemen), a tranquil setting or some nature scenery. Some people in the movie and music industry opt for layouts of classic film scenes and epic concert moments, such a huge guitar or drum solo in action. These are what make a printed calendar still relevant in today’s society filled with digital equipment and communication around every bend.

Calendar prints can be incredibly useful around the office too, not just as a novelty item for fans of sports, wine or vehicles. They can be used to set up appointments and log daily details about customers and corporate clients. They can help guide a traveler through their day without any hiccups. They can be used as handouts to the many customers that walk through your doors. However you choose to use them, calendar printouts are a lifesaver throughout the year.

They remind people of autumnal equinoxes, full moon phases, nationally recognized and/or wacky holidays, leap years, and other remembrances and recognitions. To print calendar projects is to be confident about your new direction and the uses for which you are instigating them (i.e. an increased response rate, more utility around the office, etc.) When your calendar prints exude this confidence as an extension of your own business intentions, they become far more effective in drawing visitors close.

Putting Calendar Print Practices To Good Use

Sunday, June 19th, 2011

Calendar print practices are at an all-time high right now at online printing companies, mainly due to an influx of recent efficient technologies and a penchant for satisfying a broad range of clients. Demand for calendar print products has risen and so too has the quality response rate that printers have answered it with. There are a hundred ways to go about securing the perfect order on the web, whether you are looking for small, portable Calendars to use as giveaways and reminders after a service is completed or as large ones designed for office and home use.

Today’s printers have a ton of tools under their belts in order to give you exactly what you want, no matter how crazy they might sound. The point of marketing your business is to think up ways to get more creative than the other guys, thus creating a brand image for yourself and a mnemonic recollection of your company. They typically deal in offset and digital printing capable of outputting very small quantities of your favorite marketing products or tens and even hundreds of thousands. They usually use 4-color printing techniques for your calendar print projects, giving it a full color appeal that is closely aligned with the types of professional advertising you see often today in newspapers and other Inserts and public displays.

They can cut shapes using a die-cutter, trim edges for a round and smooth finish, punch holes in a three-hole or five-hole pattern, apply a laminated gloss to the piece and even directly mail the finished products to your customers in other cities. You would be surprised at what they can do nowadays. Need them folded and sized a certain way? It is no problem for any online printer. How about collation and stapling? They can even do specialized inks such as neon green and pink, metallic lettering, embossing and other glossy and textured styles. Whatever it is you need, you can usually ask it and for the most part receive. And the best part is you can get them delivered quicker than ever!

How A Catalog Can Help Your Business Succeed

Sunday, June 19th, 2011

A catalog has the power to outline all of your products and services in a positive light, pre-packaged and ready to read at a moment’s notice. When you choose a comprehensive vehicle for your marketing purposes, such as a custom catalog, you put a wonderful tool in the hands of your customers in order to empower them to make a critical decision on whether or not to buy something from you. But it is tactics like these that consumers enjoy, only because they can read it at their own pace and not be pressured into any hurried decisions.

By using color, you can evoke some crucial emotions out of your constituents. Many spring fashion ads utilize greens, blues, pinks and other fresh-looking offshoots of those colors. A catalog that markets to teen metal music fans might go with a darker look with more radical combinations such as black and hot pink, dark reds and oranges.

Your job as a business owner and marketer is to tap into what turns people’s psychological gears. That way you help flesh out the demographics you are aiming for with your catalog campaign, making your efforts go toward more concentrated places than all willy-nilly hoping for a bite or two here and there.

Business Cards Prints

Friday, June 17th, 2011

Business Cards prints are the ever-popular form of communicating your brand name and personal values to your potential customers. Most people order custom business cards prints when they are just getting started in their area market with a small company or other public service offering. They can help you work toward a strong collection of business contacts that could turn into revenue generating customers, or at the very least, allow that person to pass your information along. No matter what kind of business you operate, it’s always a good idea to have a set of these on you at all times.

Why? A lot of people undermine their ability to create business, however it’s normally because those same people can’t seem to get theirs to work. It takes more than just business cards prints to wrangle a customer in to your store or in your industry sphere. A coordinated effort is really at the heart of the matter. You should be able to project yourself and make your values very clear during a random conversation. People skills are simply a must, mostly because you’re not there simply to hand out your card and move on.

It’s all about establishing that relationship with your customer. Let them know that you are the answer to their problems, even if they haven’t experienced any issues yet. You exist because the issues exist, whether it be leaky pipes (plumber), dilapidated fencing (construction, painting) or a cavity (dentist.) The public may not always need your helping hands, but they sure appreciate knowing somebody when the time calls for it.

The best way to go about ordering your custom printing is in the online universe. You can find a world of helpful information there on everything from paper types and inks, to custom quotes, instant pricing and shipment/mailing methods. In fact, Simpleprint is one of the few printers out there that doesn’t charge for the petty stuff (electronic proofs, uploading fees, sample kits) while providing a complete 360-degree service package for one low price. Plus, they have more than 30 years of dedicated service under their belts, making them a prime candidate for all your printing needs.

Obtaining business cards prints quickly and at reasonable prices isn’t difficult. You could print them yourself at home, but why risk missing out on 4-color offset quality, the very same type that is used for most glossy advertisements nowadays? You can get it all with just one simple phone call today.

Business Card Printing For Specialty Stores

Thursday, June 16th, 2011

Business Card Printing is a technique that should be often utilized when dealing with customers of a specific nature. Skip the normal retailers for one second and think about the kind of business done on a highly personalized scale that requires business card printing to provide necessary contacts. There are loads of businesses out there that could benefit from establishing a one on one relationship: car salesmen, tuxedo and wedding dress shops, investment firms, engravers and even the custom online printers you will ultimately obtain your prints from!

Any time you have a business of novelty or highly specified products and services, you’ll want to invest in this type of marketing. If your daily commerce revolves around spending lengthy amounts of time with a singular customer (i.e. dealerships, tattoo artists, high-end kitchen accessories representatives, etc.), business card printing is absolutely critical in keeping a good rapport with that person. It all works toward your final goal: converting interest into sales.

This is why you should always have a bundle of them on your person. There are generally very small windows of opportunity when it comes to certain life decisions so it’s best to take full advantage of them whenever there is an interest generated. If you don’t reach out to those prom-goers and groomsmen, somebody else will and you’ll have lost the sale. If you don’t sell them on your skills as a realtor, you run the risk of losing potential commissions. Always be sure you’ve included the necessary contact information like a direct phone line and email address, a web site (for further personal exploration on your company), and your convenient locations so they can drop by whenever they feel like it to speak with you.

If people wanted a regular golf club maker, they’d order out of some Catalogs. If someone desired permanent eyeliner, they’d look at the highest Google search terms. It’s your job to be extraordinary when customers come around seeking answers to their questions. People simply feel more comfortable when they have established that working relationship with you – what better way to get it started than with custom business card printing?

As a specialty store owner, you must expect that people have come to you for a reason, which is to stray from the norm seeking highly motivated and educated individuals to take care of a sensitive task on their behalf. If you can live in that realm, you’ll see your prospects shoot through the roof.

Business Cards And Their Multi-Dimensional Uses

Wednesday, June 15th, 2011

Business Cards are a business professional’s best friend, coming in through the clutch on more than a few occasions. When you see the opportunity to establish a business contact, you must jump at the opportunity with a set of handy custom business cards that let your newfound friend know who to talk to. It is one of the easiest ways to not only create lasting business relationships, but to give your credentials the chance to permeate throughout your area market. The more you can get people to associate your name with a particularly fast, quality service, the better off your future prospects will be.

Custom business cards are not only for conversational pieces anymore. They are, in fact, an ideal supplement to many different aspects of your marketing department. Say, for instance, you are in charge of putting together travel packages for your clients. You’ll probably insert Postcards or Brochures that show off a sunny photo of crisp blue waters and miles of sand, but if they like what they see, how will they know who to contact? Enter your business credentials. They are an easy go-to reference for anybody wishing to speak directly with somebody they have either already met or wish to meet to establish the travel plans.

Does your company work to solicit offers by mail? It could add a nice personalized depth to your mailer if you include your company business cards. Because most mail marketing is essentially viewed as a generalized attempt at mass appeal, you could make it look like you are a smaller, more personable entity by using this tactic. Which would you rather make a purchase from: a carpet cleaning service or a “rug doctor” that took the time to include his calling card?

It’s all about the play on the public’s mentality. Can you get them to view your marketing literature in a different way than simply lumping it in with the rest of the junk mail’s aesthetics? If you can convince them that your place of business isn’t your average walk in the park, especially when you utilize something as communicative as custom business cards, then you’ve done a nice job of differentiating your brand.

Business cards can be used in almost any way you can think of (just don’t try to overdo it so you don’t drive somebody away.) They should be used at appropriate times, not just willy-nilly. It’s your job to recognize these unique opportunities whenever they should arise.

A Business Card For A Business Executive

Wednesday, June 15th, 2011

Business card credentials are the go-to way to market for a business executive always on the go. Oftentimes, you simply don’t have a lot of time to be handing out Brochures, Catalogs or even Booklets when you’re busy giving out your custom business card at and in between meetings, conferences, speeches and other daily dealings. You need a set of cards that show your true colors. You need them to show your business contacts that who they’re dealing with is a straight shooter and can handle anything that comes with the package (and some that doesn’t.)

A custom business card can be many things: transparent, matte, black and white or full color. It can have rounded edges or 90-degree ones, be vertically oriented or landscaped traditionally. They can even be folded to stand up on a desk or table. You should consider these things as possible alternatives to the types of cards that are already out in heavy circulation. These are what will help separate you from the knockoffs. The more creatively you think about your calling card, the higher your response rate will be.

Most people don’t really want to look at the same old boring stock, which is why you should do everything in your power to personalize it just so. Try adding a catchy slogan to invite the recipient to share in your sense of humor or actionable attitude. You could go with clear plastic cards to evoke a more thought-provoking analysis of the business card and its contents. Any way you spin it, try to get underneath your contact’s skin, both with your card and your personality.

It’s always wise to make sure to include what it is you specialize in, your business location and web address, contact information such as phone numbers, emails and social networks, among others. Business card services can make any number of things happen for your particular order. All you have to have is an imagination of your own and it can likely be done quickly and more brilliantly than you might have thought.

It’s often your best bet, mainly because a business card is easy to store, have on-hand and distribute. For the most part, you don’t have to worry about them getting bent (although you should add an aqueous or otherwise glossy coating to protect them from moisture once they leave your possession.) Start a relationship today using the oldest and most proven method of all.

Printing Brochures For Motorcycle Nuts

Tuesday, June 14th, 2011

Printing Brochures for motorcycle nuts is much like owning a bike yourself. You want to spread the word about your love for this two-wheeled gem, talk about its specifications and stories of bad road rage and wipeouts, and printing brochures can only help increase this overall aura. Of course, in general you’d want to have something to sell before undertaking this type of marketing strategy. But for the most part, bikers are travelers and travelers love information on the fly. This isn’t even mentioning the simple fact that when touring, people are more apt to buy things motorcycle-related.

If you own a motorcycle business and are like most bike-lovers, you’ll love printing brochures for the thousands of weary cyclists that come in on massive tours and rallies. It’s a grand time for commerce and jubilation, all in support of this fantastically fun machine. There is a huge market for engines, Harley-Davidsons, handlebars, leather bags, exhaust pipes and luxury riders to name a few, giving you plenty of opportunity to tap into a highly sought-after commodity or two. This can be especially true if you’re stationed out West or in generally warmer climates as this allows riders to frequent the roads year-round.

You could simply be a bar, restaurant or outpost owner and be a main hub for bikers from all over to take the edge off a long ride. Printing brochures puts you in the position to hand out maps of the roadways and key checkpoints, even tourist spots for more fun. They could detail your list of merchandise or let people in on interesting facts about their current stop. The best part about it is they can take these with them for simple reference later on down the road.

What about the convention-goers and prospective buyers of new and used hogs? Enthusiasts are always looking for the latest in technology and style when it comes to being out on the open highways. Bikes are becoming more and more elaborate with an ever-changing diverse population of cyclists that are looking for more enjoyment out of their toys.

Give them something to take home with them, either in the form of printing brochures or a brand-spanking-new wheeler itself. People love to customize their motorcycles to look more badass than ever: skull and cross-bone gas cap covers, custom paint detailing and wheel covers, studded satchels and even shiny new kickstands all add to the façade that is a bikers’ dream.

Printing Brochure Collateral For Your Boating Business

Tuesday, June 14th, 2011

Printing brochure collateral for your boating business can be one of the easiest ways to keep marine enthusiasts coming back for more. Whether you own a marina or are simply interested in racing and other recreation, there are a million ways for printing brochure materials that will cater to every boat-lover you run into. Just like motorcycles, ATVs and other multi-purpose vehicles, there is generally a wide following for those who love to be out on the water. And your business could thrive beyond its years with the right set of Brochures.

A good place to distribute them is at massive conventions and sport gatherings. There are lots of boaters who attend big races or trade shows that feature tons of new products such as outboard, inboard and trolling motors, depth finders, fish finders, GPS devices and of course, the vessels themselves. One can assume that people who own them and love them might be in the market for new things when it comes to their beloved ships, so printing brochure jobs might be your best way to inform them of what’s cool on the spot.

Maybe you own a marina in which travelers can rent a slip or use other services you offer like bait and tackle or a fresh gas fill-up. When printing brochure, you should always include a list of your services, prices per slip, rules of the channel, maps and any other fair warnings about owning and maintaining a spot along a river, lake or ocean. These can be very helpful in guiding people’s decision to rent with you or not. Of course, it helps to have a prime piece of real estate close by a city or busy port of call.

If you own a dealership, how will you get information across to potential buyers? Even more difficult, how will you sell them on something they can’t really see in action? A lot of it has to do with brand recognition, but the other part might have everything to do with printing brochure literature that tells them more about motor specifications, dimensions, top speeds, accessories and other amenities. Buyers sometimes like to ingest information at their own pace. Give them additional options that don’t necessarily involve them visiting your web site, as it might not always be readily available!

Fishermen and women and recreational enthusiasts everywhere will take notice of a wholehearted effort of printing brochure collateral that is aimed at the one thing they love more than their dogs: their boats.

Brochures Print Better Than Ever

Monday, June 13th, 2011

Brochures print better nowadays than ever before. It’s no secret that because of the latest in technology and an increase in a knowledgeable workforce that brochures print faster, cheaper and at much higher quality than in the past. There’s no more “hot press” days, no typesetting or anything else that sounds like it’s from the 1970s. Everything is now computer-aided which makes both your life and your printers’ lives that much easier. Now, a half million brochures can be produced at blinding speeds with almost 100% accuracy as far as layout and printing go.

Today’s machinery standard for when brochures print in high quality is the 4-color offset printer. This makes it possible to stamp an entire sheet of paper stock with your customized designs in full-color and stunning clarity. It’s the industry norm for anybody wishing to obtain the best print marketing materials the internet has to offer. There’s little chance of unsightly bleeding, off-center images and other errors commonly associated with this type of printing.

There are even digital presses, also capable of top tier quality that are perfect for short run projects and are usually used for orders of 100 pieces or less. Whatever the case, you can count on online brochures print technology of today to help you achieve hundreds, even thousands upon thousands of prints that all mimic one another perfectly. And they work well for almost any type of business, large or small, with budget constraints or without. You can even get them folded in a user-friendly way or coated with your favorite shiny gloss for a brighter appeal.

Because of this technology, you can now receive your brochures print job quicker than ever. You can opt to have them sent straight to your place of business or sent out to your customers through the incredibly efficient mailing system. Some printers will have extensive mailing departments designed to create a custom mailers campaign that will reach your customers far and wide. They generally specialize in inserting and custom sealing, inkjet addressing and weight/postage ratios, which could save you a ton of resources by going with this custom service.

It’s pretty much a no-brainer to get a brochures print project done just the way you want it with the assistance of an online printing company. They’ve simply adapted well enough to accommodate a broad range of people, businesses and lifestyles. Call one today for a free quote to get started!