‘Successful Print Marketing’ Category

Presentation Pocket Folders

Saturday, October 23rd, 2010
  1. A presentation pocket folder is one of your most important organizational tools for your business.  With a variety of uses, Pocket Folders can be packed full of information all pertaining to your company and stored neatly in one place.
  2. With so many options for uses, you want to make sure that your folders are cohesive with the rest of your printed marketing materials, as your Presentation Folders will become part of your overall company branding.
  3. Presentation pocket folders are perfect for several occasions.  A few include: sales presentations, seminars, take away materials for clients, business meetings, etc.  No matter the event, a presentation pocket folder will give your printed materials a professional appearance, as they will be organized in one place.
  4. Don’t forget to include a space for Business Cards on the inside of the pocket folders.  You can request a slit on the inside pocket of the folder, perfect for sliding in a few business cards
  5. Pack your presentation pocket folders full of as much information as possible!  Again, regardless of the occasion, you can never do enough advertising and marketing for your company.  Include whatever printed materials you have on hand, such as Brochures, Booklets, Flyers, Postcards, business cards, etc.

Postcards

Saturday, October 23rd, 2010
  1. Postcards are an inexpensive way to connect with a target market and deliver a short concise message.  Perhaps the greatest benefit of postcards is the fact that they are easy to design and print for a relatively low cost compared to other forms of printed materials.
  2. Make your postcards stand out!  Because they are going to arrive in a mailbox without an envelope, the chances that a postcard will be discarded or mistaken for junk mail are high.  This is why you must catch the reader’s attention right away.
  3. Use bright colors and a glossy finish for your postcards.  An aqueous coating will protect your postcards from any damage that might occur during the mailing process.  This will ensure your postcards arrive in great condition.
  4. Make your message stand out too.  Whatever your message is, make sure you use big bold fonts to highlight the message and draw the reader’s eye to it right away.  Don’t include too much information on your postcards, as that may confuse people.
  5. Invite people to your place of business.  Whether you are advertising a special event, promotion, or just your business in general, make sure people feel comfortable giving your business or services a try for the first time.  Many companies choose to include a coupon or special offer with their postcards to encourage a first time purchase.

Flyers

Saturday, October 23rd, 2010
  1. When creating flyers for your business, you want them to stand out and market your company successfully.  The first thing to include if you want your print marketing to be successful is the incorporation of your company name or logo.  Branding is essential to a successful print campaign.  Your goal is to have people recognize you right away.
  2. Identify your target market.  You want to know who you are speaking to when designing your flyers.  Whether it is a small community or large city, state or even country, your flyer should speak to your audience clearly.  Have your message ready and deliver it concisely. 
  3. You want your message to be short and sweet.  Flyers are only successful if you say what you need to say with as little hullabaloo as possible.  Don’t be afraid to leave blank spaces on your Flyers, instead use short keywords and a few images to get your point across.  Less is more for successful flyer marketing.
  4. Include only pertinent contact information.  If you can only order tickets online, include a website only.  Make the contact information legible, even in dim lighting. 
  5. Find a reputable printerSimpleprint can take care of all your print marketing materials for you.  You want your flyers to look professional, above all else.  You will always generate a more positive response if your printed materials are designed and printed by a professional printer.

Catalogs

Saturday, October 23rd, 2010
  1. Printed Catalogs are a great way to showcase a large inventory of products in one place.  In order for your catalogs to be successful, there are several things to make sure are included when designing them.
  2. Keep your catalog organized.  For example, if you have different categories of products, or products for different genders, keep them grouped together.  You don’t want your reader to feel thrown off from page to page.
  3. Use high quality images in your printed catalogs.  A great photo of a product can make or break the sale of that product.  If possible, show the product being used by somebody.  You want the reader to feel as though buying this product would improve their life in some way.
  4. Describe the featured products in detail.  You want your reader to feel confident enough to purchase the product.  Try to predict common questions that would be asked about the product and answer them through the description. 
  5. Have an alternate source of information available to your readers.  Catalogs are, of course, another great marketing tool for your business.  Make sure you have your website and contact information displayed where the reader can easily see it while paging through.  This way, they will feel more comfortable knowing that there are alternate options for their purchase.  Some people are just not comfortable ordering without physically seeing the product or talking to a salesperson.
  6. Consider delivering your catalogs in custom printed envelopesSimpleprint has several envelope sizes to choose from.  Containing your catalog in a printed envelope not only looks more professional, but it also ensures that your catalog will arrive in great shape. 

Calendars

Saturday, October 23rd, 2010
  1. Printed Calendars are a great way to advertise your business year round.  It is common to have your calendars printed and ready for distribution around the holiday season.  Not only are you thanking customers for their business with a useful office tool, you are placing your company name on someone’s wall or desk for the next year.
  2. In order to make the most of your printed calendars, be sure to include your contact information and display it prominently.  You want to find the right balance between a calendar that is universally useful in terms of style, but also make sure your company is highlighted in some way.
  3. Another tip for making your calendars as successful as possible, you can create custom envelopes that your calendars fit in.  An envelope will ensure that your calendar is delivered in style and arrives in one piece.  Your envelopes also help extend that professional image that you want to create for your company.
  4. Put a lot of thought into your calendar design.  You will most likely produce a large quantity of the same style of calendar, so you want it to be appealing to most everyone.  Chances are you will be distributing your calendars to many different types of companies, so you want to choose a universal theme. Common themes include nature, sports or colorful designs. 

Business Cards

Saturday, October 23rd, 2010
  1. A cleverly designed business card can be a very effective tool for the promotion of your company, its brand and overall image.  Remember this may be somebody’s first interaction with your company so you want to be professional and include your company name or logo displayed prominently on the card.
  2. To make your business card stand out, we have several tips and tricks for you in our idea center.  There are so many little changes you can make in order to allow your business cards to stand out from the crowd.  Make sure to differentiate your business cards in some way so that they are noticed.
  3. Once you have the cards made, they are not effective unless potential customers have them in their hands.  Because business cards are not usually a direct mail piece, have your cards on hand at all times for networking purposes.  Distribute them wherever you go.  They are your mini advertisement for your entire company.
  4. Once your business cards have reached their targeted audience, make sure your contact information is available on the card and is legible.  Don’t be shy about making your contact information larger in font type and bolded.  People want to know how to reach you quickly and efficiently, 

Brochures

Saturday, October 23rd, 2010
  1. The number one tip for anyone thinking of creating a brochure is to identify exactly what your brochure is about.  Because it is not a booklet or catalog, bare most often tailored to showcase one product of service and give advanced information about it.
  2. After you decide what your brochure is going to be about, really focus in on explaining that particular product or service in great detail.  Customers are more apt to buy a product or try it out if they have confidence that it will improve their lives in some way.  So, make good use of the space provided in your brochure to thoroughly explain what you are advertising.
  3. Another way to maximize the effectiveness of your brochures is to include some type of call to action.  People are way more apt to try a product or service if they feel they are getting a discount or special offer.  You can also offer a product for free for a certain amount of days, etc.  Anything that will expose your business and hopefully generate a sale.
  4. Make your brochures stand out with colorful design and print work.  You want to include your company logo a few different places throughout the brochure, just so the information is easy to find and use.  Also, if you are advertising a product, make sure to include photos of people using that product and how it is making their life better.
  5. Fill the void.  People want to use a service or buy a product in order to get something positive out of it.  Make sure you are explaining that your product will indeed enhance their life in some way.  If you are successful in doing that, you will most likely be successful in generating revenue for your company.

Booklets

Saturday, October 23rd, 2010
  1. Remember that the number one reason for creating booklets is to advertise your company and what it offers.  Because of this, your first priority is to let people know who you are and how to reach you quickly and efficiently.  Make sure to include contact information several times throughout your booklet.
  2. Make your booklets stand out.  You want your audience to want to open your booklet and read about your products.  Your booklet could be your first contact with a potential customer, so make sure it clearly identifies your company.  Use bold fonts, bright colors and great images to attract attention.
  3. Include an “about us” section in your booklet.  This will allow you to make a positive first impression on a future client.  If someone feels like they have a connection to you in some way, they are more likely to make a purchase with you.  Take advantage of this space to explain the philosophy behind your company and your views on customer service, product knowledge, etc.
  4. Focus on one specific product or service to make your booklets different from a catalogCatalogs are appropriate for several if not your entire product line, but remember that a booklet is smaller and more intimate than a catalog.  Many people choose booklets to highlight one product or service their company offers.  This way, your customer has the opportunity to have a more in depth look at something your company offers.

Greeting Cards

Saturday, October 23rd, 2010
  1. In order for custom made Greeting Cards to make an impression on someone, you must think of the design carefully.  You want the design of your greeting card to reflect your company.  You don’t necessarily need to include your logo, since greeting cards are less formal than other business correspondence, however you can if you want to.  And it might be fun to change things up a bit.
  2. Greeting cards are different from other types of printed material for your business, and probably the most fun.  Don’t be afraid to go out on a non-traditional limb with greeting cards.  As long as the customer knows that the card is from you, you are good to go.
  3. Choose a design that is appropriate for several occasions.  You want to be able to have a bunch of greeting cards on hand for use in many different situations.  Don’t limit your use of your cards to simply “thank you” cards or “birthday” cards.
  4. Also create custom made envelopes to send your greeting cards in.  Not only will it look more professional, this feature will ensure that your cards arrive at their destination in tact and beautiful as ever.